LOS ANGELES Young & Rubicam Brands will reveal its first effort for the Los Angeles Dodgers in a television spot that breaks next week, according to the agency.
Voiceover narrative accompanies shots of historical footage, a kid enjoying a Dodger dog, a homer, a boy wearing a gaudy headdress: “A history lesson, a first bite, a towering blast, a lucky hat, a new hero.” The 30-second spot ends with the new campaign’s tagline: “Dodger baseball: What will you take home?”
The spot breaks around the time of the Dodgers April 3 season opener, said Julian Sandy, svp and brand team leader at the Irvine, Calif.
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