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NEW YORK Diageo has expanded its relationship with Grey, awarding the shop its Tanqueray Ten brand, the agency confirmed.
According to an internal memo from Grey worldwide CEO Jim Heekin, the account acquisition came without a review, moving from Laird + Partners in New York.
Diageo spent less than $1 million advertising Tanqueray Ten in 2005, according to Nielsen Monitor-Plus. With the addition of that brand, the WPP Group shop now handles about $40 million in U.S.
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