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Pee Wee Herman underwear. I won’t tell you where I saw it, but I have seen it. It was both shockingly bad and shockingly good. —Jonathan Hoffman, president and chief creative officer, Campbell Mithun, Minneapolis
Personally, I think one of the worst licensing deals was the Harley-Davidson fragrance. Who wants to smell like exhaust? Or worse yet, a biker? The best would certainly not be Desperate Housewives perfume, unless you want to smell like you’re cheating on your spouse.
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