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ATLANTA EarthLink today confirmed awarding creative chores on its ad account to Lowe following a review. Estimated billings exceed $50 million.
The Interpublic Group shop overcame sibling Gotham and Omnicom Group’s Merkley + Partners in the final round of a competition conducted by consultancy Pile and Co. here. All three pitched from their offices in New York.
A client representative confirmed Lowe’s selection but declined further comment. Lowe could not immediately be reached.
The Internet services provider has used MDC Partners’ Crispin Porter + Bogusky in Miami to craft ads since March 2004.
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