Northlich Broadens Appeal of Escort

CHICAGO Independent agency Northlich touts the freedom and independence a radar detector can bring in its first advertising for Escort.

“We were asked to develop a creative approach that takes the brand beyond the current technical focus of the category to a message that engages a broader audience,” said Don Perkins, chief creative officer of the Cincinnati agency, in a statement. “Escort’s reputation for performance and innovation, combined with the insights we uncovered about our on-the-go consumer, led us to an idea that will help the brand grow the category.”