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NEW YORK Stacey Lynn Koerner, evp, director of global research integration at Interpublic Group’s Initiative, has been named president of the Consumer Experience Practice, a newly formed unit within IPG Media.
Koerner will lead a team of eight specialists who will advise clients on how to effectively connect with consumers in the evolving media landscape, IPG said. The unit is based in New York and Koerner will report to Mark Rosenthal, CEO of IPG Media.
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