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Eighteen months after buying Razorfish, aQuantive is seeing major dividends from adding site design to its Web marketing services.
The Seattle interactive advertising company last week won an integrated account from Coors, including Web creative, media, analytics and other online marketing services. Previously, the beermaker had used Interpublic’s iDeutsch for media and creative.
The win highlights the increasing importance of the Razorfish purchase. In its fourth-quarter earnings report last week, executives singled out Web design as an area that is growing faster than expected.
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