Fox Employs MySpace for Movie Premiere

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

NEW YORK 20th Century Fox is looking to tap into the growing MySpace community to publicize its upcoming comedy, Date Movie.

The studio is running a “Pimp My Profile” campaign on MySpace that offers to have the film’s star, Tony Cox, alter a user’s MySpace page. After adding their MySpace profile name, Cox offers to spruce it up with photos of Date Movie‘s stars and wallpaper.

The promotion was created by New York-based independent shop Deep Focus.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in