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NEW YORK DDB global chief marketing officer Lori Senecal is returning to McCann Worldgroup less than three months after she joined DDB, the companies confirmed.
At Interpublic Group’s McCann, where Senecal previously spent 14 years, she will become director of content integration for Worldgroup, a new position. She will report to McCann Worldgroup CEO John Dooner, effective Feb. 15.
“We wish Lori all the best back at McCann,” said DDB Worldwide CEO Ken Kaess, in a statement.
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