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NEW YORK David Barton Gyms has tapped Sugartown Creative here to handle its $5 million-plus advertising account, the agency said.
The independent shop wooed the New York-based upscale gym chain after losing its bid for Equinox. Sugartown was a finalist for that $10 million account in an October review that also included winning shop DiNoto in New York.
Following the Equinox review, Sugartown opted to put its market research to use and courted David Barton himself.
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