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LOS ANGELES Hoover’s first campaign with its new agency, Omnicom Group’s TBWA\Chiat\Day, will launch nationally on Feb. 27, said the brand manager.
Lori Miller said a 30-second television commercial that broke last week regionally would go national, along with two additional unseen 15-second spots. All three ads treat the Z700 vacuum as a rugged vehicle in the home and use the voiceover tagline, “The world’s first sport utility vacuum.”
“The Z700 is a fully integrated campaign, with a micro-site designed by [Omnicom’s] Tequila,” said Miller.
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