NEW YORK Digitas today reported big increases in sales and profits, thanks to existing clients increasing their spending on digital marketing initiatives and new clients.
The Boston-based agency group, which includes Modem Media, said fee revenue for the fourth quarter was $87 million, up 23 percent from the year-ago quarter. Net income was $10.7 million, 11 cents per share, a 40 percent increase from the same period in 2004.
Digitas CEO David Kenny told financial analysts in a conference call that the agency was less dependent on its three largest clients—General Motors, Delta Air Lines and American Express—due to increased business from smaller accounts and new business.
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