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CHICAGO Cadillac will launch its 2007 Escalade on the Super Bowl in a new spot from Publicis Groupe’s Leo Burnett, the carmaker said. Separately, Toyota Motor Sales said it would break a Super Bowl spot in both English and Spanish for the Camry hybrid.
The Escalade spot, which forsakes Led Zeppelin’s “Rock and Roll” beat for a more fashion-oriented approach, will air during the second quarter of the game. It opens backstage at a fashion show.
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