NEW YORK Omnicom Group’s Goodby, Silverstein & Partners has added creative duties for Hewlett-Packard’s Personal Systems Group following a shootout with Publicis Groupe’s Publicis and Hal Riney, which had previously handled that business, sources said.
HP representative Ryan Donovan confirmed Goodby had won a “creative project” out of that group, but he would not comment on the size or scope of the assignment.
That group, which markets personal computers, spends about $300 million annually on ads, per TNS Media Intelligence.
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