ATLANTA Matt Fischvogt and Jason Musante have been named associate creative directors at McKinney + Silver, the shop said.
The two created the shop’s “Art of the H3ist” campaign to introduce the new Audi A3 automobile last year. The story line revolved around an A3 that reportedly was stolen in New York and an online contest to find the car. McKinney claims that more than 200,000 people joined the search in a single day, and seven fan sites were created within the first several days.
The campaign won best of show at the Internet Advertising Bureau’s MIXX Awards and earned Yahoo’s Big Idea Chair. It also has been named one of the five best campaigns of 2005 by The Wall Street Journal and Interactive Campaign of the Year by Creativity magazine.
Fischvogt, 31, a copywriter, joined the Havas’ shop in Durham, N.C., in 2004. Musante, 32, an art director, arrived in 2003. They will report to group creative directors Jonathan Cude and Dave Cook.
“Jason and Matt have it all,” said David Baldwin, the agency’s executive creative director. “They’ve been operating as associate creative directors for some time. I’m just making it official.”
The promotions give McKinney seven associate creative directors, Baldwin said.
McKinney Promotes Pair of Audi Creatives
