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DETROIT DaimlerChrysler’s upcoming ad efforts will try to attract more young women to the Jeep brand with the Compass, a goal which, despite the relative success of the promotion, was not accomplished by Jeep’s association with Angelina Jolie in Tomb Raider two years ago, according to Joe Eberhardt, evp of sales and marketing at the company.
Eberhardt made his remarks today at the North American International Auto Show in Detroit.
The company has not determined the marketing approach for the Compass vehicle, which launches in the summer, but “will skew more female, younger and more city-oriented than the Liberty,” he said.
“It
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