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America’s second largest advertiser, AT&T, has started moving the core of its entertainment division from Atlanta to El Segundo, Calif., and its national headquarters in Dallas.
“Our Entertainment Group will be moving a few hundred managerial jobs from Atlanta to Los Angeles and Dallas,” a company spokesman confirmed today.
Leaders at AT&T’s agency partners BBDO and Hearts & Science will follow, with parent company Omnicom opening a shared office in Los Angeles dedicated to the AT&T account.
“BBDO and Hearts & Science will be setting up an operation in Los Angeles to help service the AT&T Entertainment Group business,” wrote an agency spokesperson, adding, “We expect it to be fully up and running by the end of the year.”
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