CHICAGO Weber Grill Restaurants has tapped independent agency Hoffman York to handle several integrated marketing initiatives without a review, the shop said.
The agency will handle the work at its Chicago office, beginning with a public relations effort to increase awareness of the four-restaurant chain, whose signature style is to prepare food on Weber barbecue grills.
Weber Grill Restaurants, a division of Weber-Stephen Products Co., is based in Palatine, Ill. Duties on that account, currently at independent agency Greenhouse Communications in Chicago, were unaffected.
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