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LOS ANGELES The star of the NBA Cleveland Cavaliers, LeBron James, takes center stage in a series of Nike commercials from independent Wieden + Kennedy that recalls Eddie Murphy’s multi-character movie roles in The Klumps.
Two of the 30-second spots, “Butter” and “Glory Days,” broke theatrically two weeks ago; “Celebration” aired on television for the first time last weekend. “New Shoes” and “Answering Machine” are set to break in the coming weeks.
“I don’t think we knew what an incredible actor he was before he was actually on the set,” said Mike Byrne, creative director at the Portland, Ore.,
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