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After a yearlong search, aQuantive’s Avenue A/Razorfish last week made its long-awaited move outside the U.S. market, kicking off its international expansion with the purchase of London-based DNA.
By adding the full-service U.K. shop, which handles both media and creative services, Avenue A hopes to jumpstart a rapid expansion through acquisition in Europe and Asia, helped by a stock price that’s tripled in the past year and its $87 million in cash. “We have conversations going on across the globe,” said Clark Kokich, who was named worldwide president of Avenue A in September to lead the growth strategy.
Avenue A’s move highlights one approach U.S.
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