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NEW YORK Well over half of users believe Internet tracking cookies invade their privacy, according to a new poll.
In a survey of 150 Internet users, 64 percent said cookies represent an invasion of their privacy. The poll was conducted by online ad network Blue Lithium, which recruited participants through banner ads.
The survey is the latest sign of trouble for Internet cookies, which are employed by Web advertisers and publishers to anonymously track users to target ads and measure their effectiveness.
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