ATLANTA The Geico gecko is back in his biggest starring role as the company’s spokesman in a new television spot that launched today.
The gecko is featured on a recruiting mission asking other geckos to help him tell the world about the Washington, D.C.-based insurance company. It is the gecko’s largest speaking role since the company introduced him in 1999.
“People who visit Geico.com could save hundreds on car insurance, yeah?” the gecko, in his clipped British accent, tells the others gathered around him in the forest.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in