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BOSTON Luxottica Retail today said it has awarded its U.S. media planning and buying account to Publicis Groupe’s Starcom following a review.
The Chicago-based agency bested Omnicom Group’s PHD and Interpublic Group’s Universal McCann, both in New York, in a pitch conducted by consultancy Pile and Co. here. The incumbent, Omnicom’s OMD in New York, did not defend.
The $90 million assignment includes the LensCrafters chain and other holdings.
“Starcom clearly demonstrated leadership in today’s changing media environment,” said Regina Sharp, Luxottica vp of marketing services, in a statement.
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