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NEW YORK ESPN has launched a new Web site to generate leads for its branded phone and data services package.
The ESPN “Sporture Chamber” (www.sporture-
chamber.com) features a quiz by ESPN personality Trey Wingo, designed to test visitors’ knowledge of sports and establish the soon-to-be-released Mobile ESPN service as a must-have for rabid sports fans. The site includes a sweepstakes for the top-scoring contestants to win Mobile ESPN handsets and other prizes. Only those faring well at the quiz, and therefore proving themselves worthy of what Wingo calls “the world’s greatest invention ever,” are given Mobile ESPN product details.
“This
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