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NEW YORK Nordstrom plans to begin a campaign next week that includes a downloadable broadband channel, as the retailer experiments in Web-based branded entertainment.
Nordstrom Silverscreen uses Maven Networks’ downloaded video player to create a branded entertainment channel that features fashion information and music videos, including a video remix of the Go-Go’s “Our Lips Are Sealed” by DJ FatBoy Slim. Users can also view new Nordstrom fashions and click through to buy them at the retailer’s Web site.
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