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LOS ANGELES When RipeTV debuts today at 1:20 p.m. Pacific time with a parody of MTV’s space shuttle launch of more than 20 years ago, major advertisers will be along for the ride, said CEO Ryan Magnussen.
Magnussen said Dodge Dakota, Procter & Gamble’s Old Spice, Boost Mobile, Midway Entertainment and Electonic Arts are among the first to sponsor simultaneous streaming of on-demand content over broadband cable, the Internet and mobile devices such as video-enabled cell phones.
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