Manuel Carvajal has joined Hispanic independent Castells & Asociados Advertising, Los Angeles, as executive broadcast producer. With more than 15 years of branding, retail and direct-response experience, Carvajal joins the shop’s 14-person creative team having produced award-winning Spanish-language campaigns for clients including Allstate, Washington Mutual and Honda. Prior to Castells, Carvajal served as executive producer at Y&R Bravo Group’s MD, where he worked on accounts for Cingular Wireless, Master Foods and Pfizer. He has been a senior producer at La Agencia de Orci, Los Angeles, and freelanced with agencies including MVBMS/Euro RSCG, HeadQuarters Advertising and Young & Rubican, Puerto Rico.