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NEW YORK Ford Motor Co. chairman and CEO Bill Ford Jr. will once again take a star turn in the carmaker’s television commercials breaking this week, the company said.
The executive will be part of the “Ford innovation” corporate campaign aimed at buffing the company’s image as a technology leader.
Ford is making his first TV ad appearance since the 2002 “No boundaries” campaign, in which the then-new CEO appeared in 60-second spots touting trucks, the Ford family heritage, and vehicles such as Focus and the redesigned Thunderbird.
That
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