LOS ANGELES Independents Atomic Direct and Zephyr Media Group have partnered to offer a “complete range of direct-response agency services,” according to a representative for the recently formed venture.
The alliance allows clients to take advantage of Portland, Ore.-based Atomic Direct’s creative, production and management capabilities, as well as Zephyr’s long- and short-form DR media buying and marketing services, the rep said.
Although Zephyr is headquartered in Evanston, Ill., the agencies expect communications to be seamless, the rep said.
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