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Apple’s announcement last week that it was launching a new version of its popular iPod that includes a video screen may have larger ramifications for the media industry beyond the world of consumer electronics. That’s because of the potential impact of Apple’s deal with Disney to offer five of its shows for sale through Apple’s iTunes software, including hits Desperate Housewives and Lost.
This marks the first real opportunity for consumers to buy episodes of premium prime-time shows during the season they first air—in this case, 24 hours after broadcast.
“I think it’s the most intriguing part of the deal,” said Nitin Gupta, an analyst at the Yankee Group.
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