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California’s upcoming special election, revolving around the hot-button issues of Gov. Arnold Schwarzenegger’s reform agenda, is yielding an ad spending explosion that has already topped $200 million—and that’s with 30 days of the heaviest spending still ahead.
With two sides fighting over each of the eight contentious ballot initiatives—involving public-employee unions and pharmaceutical companies, to name a couple—the demand for air time is increasing, as are prices for time.
The political windfall is making it difficult for year-round buyers to get media time, some say.
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