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NEW YORK A Forrester Research report named Critical Mass the Web design industry’s leading agency.
Critical Mass, Omnicom Group’s Organic and Interpublic Group’s R/GA were judged in the top tier. The second group, identified as “strong performers,” included Omnicom’s Agency.com, Fry, Aegis Group’s Molecular, aQuantive’s Avenue A/Razorfish, WhittmanHart, VML, Digitas and IMC2. IPG’s FCBi was tagged as a “contender.”
The research firm’s third-quarter review of the industry examined the strengths of 12 Web site design firms, ranking them on the venues they designed, strategy and market presence.
Harley
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