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SAN FRANCISCO New spots for Sprint Nextel’s business-to-business service that break today via Publicis & Hal Riney here focus on a customer case study in which 8,000 Sprint Nextel walkie-talkie phones replaced desk phones used by Ford Motor Co. product engineers.
One spot shows Ford Global IT director George Surdu explaining how the engineers use Sprint Nextel products to work more efficiently in non-office locales such as factories and field-testing sites.
Words such as “voice,” “e-mail” and “texting” flash across the screen.
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