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CHICAGO Interpublic Group’s The Martin Agency has dropped out of the review for creative chores on Goodyear’s ad account, the client confirmed. Omnicom Group’s Merkley + Partners has been named to take that shop’s place.
The work in play is worth approximately $40 million.
The Richmond, Va., shop withdrew owing to a heavy new business schedule, which includes pitching for creative duties on BMW of North America’s $70-80 million account, according to a Goodyear representative.
In addition to Merkley (which had been cut in an earlier round), other agencies contending for the Akron, Ohio, company’s account are: IPG’s Carmichael Lynch in Minneapolis and McCann Erickson in Detroit; Publicis Groupe’s Publicis Worldwide and Saatchi & Saatchi, both New York; and Havas’ Euro RSCG in New York.
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