Folgers Storms Back in Saatchi Spot

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NEW YORK Folgers today breaks a national television spot in which it extols the patience and support of its consumers and employees in the wake of Hurricane Katrina’s impact on the brand’s New Orleans production plants.

A collectible Folgers Katrina Relief metal can will be on-shelf starting next month and will feature a letter from Emory Zimmer, manager of the company’s largest coffee plant, expressing his appreciation to consumers for their support and inviting them to join the relief effort by donating to the American Red Cross.

“We’ve



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