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BOSTON Omnicom Group’s Cone has won public relations duties on PetSafe, Friendship Dairies and PMS Escapes, the agency said.
PetSafe tapped Cone after a review of undisclosed agencies to handle public relations surrounding retail promotions and new product introductions in the United States and Canada for the pet management solutions company. The Boston-based PR firm will work with the client to launch IdeaFetch, an online contest in which consumers can submit pet product ideas for a chance to win $40,000.
“PetSafe
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