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Talks between the broadcast networks and cable operators to bring prime-time entertainment shows to video-on-demand platforms are beginning to take on a more serious tone. There’s a strong chance that some networks could launch on-demand services on some systems as early as next summer, and almost certainly by the start of the 2006-07 season.
What’s fueling this new sense of urgency is the broadcasters’ desire to come up with a new revenue stream as the costs of producing scripted shows continue to soar.
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