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NEW YORK American Business Media last week hired The Ad Store to create a campaign that communicates the changing landscape of business media to advertisers, the client said.
The Ad Store here beat out three other undisclosed New York-based boutiques.
“B-to-b media is not just about magazines anymore,” said Gordon Hughes, president and CEO of ABM. “We represent the totality of b-to-b communication—in print, in person and online.” The organization’s ads, due to break in January 2006, will have to reflect that, he said.
The
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