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BOSTON Duracell this week launches a new spot via the Acme Idea Co. set in the Amazon rain forest as part of its “Trusted everywhere” campaign, the client said.
The new ad features the work of the Amazon Conservation Team, a nonprofit environmental organization that partners with indigenous peoples to map and improve the protection of endangered lands. The spot juxtaposes native communities using a Duracell battery-powered GPS mapping system and a teacher using a battery-powered laser pointer while educating her class about the rain forest.
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