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NEW YORK Cemusa North America said it has submitted a winning $1 billion bid for a 20-year franchise to sell outdoor advertising for New York bus shelters, newsstands and 20 public toilets to be scattered throughout the city.
The award is contingent on the successful completion of contract negotiations with the New York City Department of Transportation for the franchise. Negotiations begin next week. The new deal would go into effect in January 2006, with Chicago-based Cemusa replacing the current franchisee, Viacom Outdoor.
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