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NEW YORK To promote a new chip variety and shape of Kraft Foods’ Cheese Nips, JWT created a TV spot emphasizing the snack’s additional cheesiness.
The New York shop’s 30-second ad, “Office,” shows a talkative office worker engaging a colleague. Just as he starts to tell a story about getting his gallbladder out, he sits on a package of the chips, which explodes, filling the office with cheese. Tagline: “When you love Nips, it shows.”
“The focus was abundance of cheese .
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