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LOS ANGELES Andrew House has been named to the new post of global chief marketing officer at Sony Corp., he said.
House has been executive vice president of marketing at Sony Computer Entertainment America in Foster City, Calif., the unit that sells PlayStations and other portable gaming devices. He will now divide his time between that office and Sony headquarters in Tokyo.
“The experience of PlayStation taught me that when the company is singularly focused on a key market, we can deliver tremendous results,” House said.
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