Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
United Colors of Benetton has an incredible message to share with the world for Wednesday’s International Women’s Day. It’s asking women all over the world to unite and fight to be seen as an equal gender.
The “United by Half” campaign, from Creativeland Asia, originally debuted in India on Valentine’s Day. After it received an overwhelmingly positive response in India—racking up over 7.7 million views on YouTube in less than a month—the fashion brand decided to take its message of gender equality and spread it globally.
“This
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in