NEW YORK Church & Dwight will market its Trojan condom called Elexa to women via print and TV advertising that breaks in October, according to the brand’s agency, The Kaplan Thaler Group.
The Publicis Groupe-owned shop won the estimated $15 million Trojan account in March after a review, and in June, debuted the first condom spot to run in prime time. The Trojan condom ad ran on NBC and the WB and showed a man and woman cuddling and holding hands as onscreen supers discussed protection against HIV.
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