Grey Makes French Wine Friendly in U.S.

NEW YORK Grey’s label design and ad campaign for E&J Gallo’s Red Bicyclette wine positions the beverage as whimsical and approachable.

The New York shop worked with the vintner from the wine’s inception, touring the vineyard and working with the client to create the name and packaging. The label of the wine, which was introduced last year but has had no ad support until now, is a lighthearted illustration by Annora Spence showing a man on a bicycle with a basket filled with baguettes alongside a dog, who also has a baguette.

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