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BOSTON WPP Group’s Burson-Marsteller has been hired by the Sochi 2014 Olympic Winter Games bid committee to handle public relations in support of the western Russian city’s quest to host the 2014 games, the agency said.
B-M will partner with Helios Partners in Atlanta on the project. The two shops recently teamed up to form a sports marketing strategic partnership. Prior to that official alliance, B-M and Helios worked together on Moscow’s 2012 Olympic Games bid.
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