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BOSTON Peter Jennings’ death on Aug. 7 from lung cancer inspired the American Legacy Foundation to create a print ad via Omnicom Group’s GSD&M appealing to smokers to get help, the client said.
Lung cancer and its effects have been spotlighted in news reports recently in response to the death of ABC’s longtime World News Tonight anchor Jennings and the lung cancer diagnosis of Dana Reeve, widow of the late actor Christopher Reeve. Those high-profile cases inspired Legacy to craft the stark monochrome execution, according to the foundation.
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