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NEW YORK Looking to play catch-up with Apple’s online music store, Yahoo said it would begin a wide-ranging ad campaign for its new online music service, Yahoo Music Unlimited.
Yahoo WPP Group roster shops Soho Square in New York and OgilvyOne in San Francisco created the “This is huge” campaign, which features miniaturized animations of rock stars like Missy Elliott, Green Day and Ciara. The tagline for the ads is “Over a million songs-5 bucks a month-This is huge.”
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