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NEW YORK Forth & Towne’s entrance into the New York and Chicago markets will be unheralded by advertising, but direct marketing, interactive and promotional efforts by a variety of firms and in-house teams will target the chain’s customers—women over 35-years-old—according to the client.
Kirshenbaum Bond + Partners’ interactive unit Dotglu will be handling the interactive and direct marketing portion of that work, said a client representative. Lannon is handling promotions and public relations in Chicago.
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