Fractionalized Content: The New Keys to Video Marketing on Social Media
Simply put, single-channel/commercial video marketing campaigns are dead
There once was a time when marketers could command every consumer’s attention, ask, “Where’s the beef?” and make their brand a national phenomenon.
That was back when video marketing was a relatively straightforward undertaking. All brands needed to do was create a few television commercials, book airtime on a dozen or so networks and voila, the entire country was exposed to its content. There were no “skip” buttons or fast-forward features; every consumer was forced to watch every ad for every product.
Unless
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